Scope
Decide what would count as success — before anything is designed.
- Who has to do something differently, and what exactly?
- What would change if this worked, and how would you know?
- What is already known, and what genuinely needs finding out?
- What is out of scope, written down, so it stays out.
Most engagements fail here, quietly, by starting from a deliverable instead of a decision. We will tell you if your budget does not match your need rather than deliver less and say nothing.